Optrace Ltd is a producer of holographic labels to enhance security and branding on all types of packaging or labelling. Counterfeiting costs companies billions in revenue each year and there is legislation requiring manufacturers to provide stronger protection against counterfeit versions of their products entering the supply chain. Revenue loss due to counterfeiting is of major concern and it costs pharmaceutical industry alone in excess of $200Bn each year. Optrace produces individualised holograms in volume where each single label is as “unique as a fingerprint” and are the only producer able to manufacture these due to their patented process and secret know how. They are more effective at combating counterfeiting as they are very difficult to copy, hence, increasing revenue and consumer confidence in the brand.