Startup Metrics that Matter
Contextualising meaningful early-stage startup measurements
All metrics are not created equal...
The most successful startups on the planet are data-driven, but some risk getting caught up on analysing every output. Or worse, tracking the wrong metrics for their stage entirely.
We will dive into which metrics these startups should focus on (and why), with real world examples of how they should leverage data points to make informed decisions and tell a story.
Learn from the Experts
Hear thought leaders share their experience using meaningful measurements to drive success from product and fundraising, to marketing and growth.
David Andreasson
Finance & Operations | Paige, Voysis
Currently with healthcare startup Paige in NYC, recently raising $125M. Previously Director of Finance & Ops at Voysis (acquired by Apple 2020) and M&A with EY.
Jules Coleman
Founder | Resi, Hassle.com
Irish serial entrepreneur based in London. Currently she is the founder and CTO of Resi. Previously, Jules founded and sold Hassle.com for €35M.
Morgan Brown
Sr. Director of Product | Instagram
Co-author of “Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success”. Previously helped Facebook and Shopify with some of their products.
Finn Murphy
Founder | Hook, iDLy
Co-founder of multiple startups and led growth at Plynk. Specialised in early-stage B2B software investments during his time as a VC at Frontline Ventures.
Pat Phelan
Founder | SISU
Serial entrepreneur, founder of Trustev, sold for $40M, and Cubic Telecom, which has raised over $34M to date. Now the co-founder of SISU.
Allison Kopf
Chief Growth Officer | IUNU
Forbes 2019 30 Under 30 and founder of NYC based agtech startup Artemis. Winner of Disrupt Cup at TechCrunch Disrupt in San Francisco and has raised $15M. Partner at female VC fund XFactor Ventures.
“Don’t measure anything unless the data helps you make a better decision or change your actions.”
Seth Godin | Founder & Best Selling Author
Knowledge You Will Gain
Learn actionable advice from experienced entrepreneurs on how early-stage startups can use metrics effectively to tell a story, fundraise, sell to customers, and make product or company decisions.
15 Metrics You Need to Know
Critical measurements that help shape decision-making and communicate progress.
Understanding Startup Language
Translating what investors and growth hackers actually mean when they use industry jargon.
Practical Examples
Founders that have scaled through multiple stages share how they used metrics to iterate and drive success.
An Interactive & Immersive Schedule
This Masterclass will cover the following topics:
1. Kick-Off - (09:00 - 09:15)
Welcome & Introductions
Why Data-Driven Startups Dominate
2. Designing For Success - (09:15 - 10:00)
Startup Language & Terminology
Business Model - Are You Measuring the Right Things?
Unit Economics
Interactive Discussion with Breakout Groups
3. Keeping Gas in the Tank - (10:00 - 10:55)
Cash Flow Metrics
Traction & Growth
Telling a Story with Your Numbers
Interactive Discussion with Breakout Groups
4. Actions & Wrap - (10:55 - 11:00)
Next Steps & Resources
Optional After Party - Virtual Networking
Course Details
When is it: To be announced
Time Commitment: 2 hours (includes breaks)
Format: Fully virtual session
How to Prepare: Download/update the Zoom desktop app, make sure your video and audio are clear, have a stable internet connection
Description: Throughout this course you will gain a deeper understanding of critical early-stage (pre seed & seed) startup metrics so you can better support or evaluate founders. From customer acquisition costs & lifetime value to runway, churn, and net promoter scores this Masterclass will contextualise meaningful SaaS measurements and share examples of how they can be leveraged.