DigiTally

DigiTally, founded by Patrick McDermott and Artur Leonowicz, is a software platform that enables management of multi-site food businesses to make faster decisions and improve gross margins through using a single, tailored dashboard to manage the sales cycle of fresh, perishable produce.

This improved decision-making ability assists management in accurately identifying the highest and lowest performing sites.

It reveals what issues are occurring and where, who requires additional support and monitoring, and which sites to learn best practice from.

The Galway-based company excelled in 2019 at NDRC at PorterShed, impressing an investor panel enough to secure follow-on investment and, since, has continued its development significantly.

“Now it’s all about going out getting sales,” said McDermott. “When we applied for NDRC at PorterShed, we went in with an open mind and a view to learning from those that have done it before us. We're happy to take on advice, tips, and nuggets of wisdom that are shared with us. The whole programme opened our eyes, challenged us, showed us what we could do, gave us a greater insight into who our customer actually was and not who we think it could be. It was a great all-round experience and we were delighted to come out the other side with the trophy and the recognition that it brings.”

During the programme, DigiTally evolved dramatically. The name changed a few times, the software developed into a different offering. Elsewhere the model shifted from an app to a reporting dashboard, and since the programme ended it has shifted again to a multi-sire reporting dashboard to greater suit the needs of industry,

There’s an immediate emphasis on selling, now, with a growing customer base and the room, now, to roll-out the solution further. Already operating in more than 100 sites across the UK and Ireland, the opening two months of 2020 outstripped the whole of 2019 for McDermott and his growing team.

“We have always had an open mind towards adjusting to advice. Nothing didn’t work for us, everything was on the table. Of the more difficult learnings, specifically through 2019, was getting staffing right. However now we feel better prepared for that, with plans for 2020 to expand the team and bring DigiTally on to the next stage. Elsewhere, seeking investment is more difficult than many think. It is such a time-intensive pursuit, running a business alongside it proves very hard. However, again, the changes we have made as the company has grown have made everything possible.”