Instore and online fashion retailer revenues are hemorrhaging from lost opportunity, with profits badly hit. Legacy, or lack of suitable systems prevent these retailers from getting the latest trends to an online store fast enough, leaving them with old stock that is difficult to sell. Big-name brands can push new products direct to online consumers with speed, but the retail channels struggle to keep up. Currently there is no simple, systematic way for a fashion retailer to gather online product content (images, videos and detailed descriptions) from 100s of brands for the 1,000s of products that they carry. This work can take 50 steps and dozens of channels – using brand portals, emails, file sharing, and excel sheets. In a market where the latest trends need to be online today, retailers are left with a workflow that's slow, manual, costly, and rife with gaps or errors. eCommerce is slowing these retailers down.
Content Llama solves the problem of speed for the fashion retailer by providing immediate access to error free, high-quality brand content in the format they require. 50 tasks are reduced to one, and the internal workload of the content publishing team is reduced by half. Products can go live online in hours rather than in days or weeks, allowing teams the time to focus on marketing. The production of high-quality product content increases sales both instore and online.