The beauty and cosmetics market is worth more than $800 billion, but only 10 per cent converts into online sales. Brands have no real engagement with their consumers, there is no dedicated data analytics solution. The Beauty Buddy fills that void by providing real-time insights and trends, connecting brands to their consumers, enabling product personalisation, at scale.
The Beauty Buddy provides and gathers data through a TripAdvisor-like app designed for beauty consumers. The data sourced directly from user activity is extremely valuable to both brands and industry partners. The company provides unique insights into consumer behaviour, competitive comparison and sentiment analysis.
Consumers scan/search a beauty or cosmetic product and access the information and social proof they need to make informed purchasing decisions.